Northern Variables is a publication exploring political discourse, power, and narrative in Canada.
It’s a space for observing not just what politicians say — but how they say it, who amplifies it, and what it reveals about where we’re going.
I’m Matthew Dufresne, a strategist and systems thinker with a background in technology, communications, and automation. I’m not a partisan operator or a professional pundit — just someone watching closely and asking better questions about how political language is evolving in this country.
Expect essays on:
Political messaging and its unintended (or very intended) consequences
Party positioning, narrative control, and campaign infrastructure
Discourse patterns — from the Hill to TikTok
Canadian politics in its full regional, linguistic, and ideological complexity
Sometimes it’ll be sharp. Sometimes reflective. Always focused on the shifting variables that shape our northern political culture.
Subscribe if you're interested in how political stories are told — and what gets left between the lines.
